My competencies

Commercial Executive with a broad managerial experience of more than 25 years in international, cross functional and cultural environment as well as in Switzerland.
During my professional career I could acquire intense general competencies in leadership, development and reinforcement of the level of empowerment of individuals and teams, based on sound emotional intelligence.

Innovative and creative character, combined with curiosity and a strategic mindset.

My professional experiences

  • Development of channel specific commercial strategies for consumer goods categories coffee, confectionary, culinary, ice-cream and frozen food based on Shopper Know-How.
  • Creation and implementation of promotions and in-store visibility programs to optimally influence the purchase decision.
  • Development of new distribution approaches and ways of information exchange.
  • Led and managed Taskforce’s in the areas of distribution and account management in several countries.
  • Assumed global responsibility for international customers as contract negotiator. Achieved partnership contract signatures representing more than 30 international markets.
  • Developed global Key Account training programs, and delivered it to 220 attendees worldwide.
  • Restructured Germany’s sales force and negotiated advantageous programs with unions.
  • Anticipated changing consumer behavior in Switzerland and implemented a consumer force.
  • Elaborated and implemented a new strategic program for the Swiss wholesale and retail trade leading to a competitive advantage during 2 years.
  • As Commercial Director led teams up to 450 people. Developed and implemented programs regarding people development, recruitment, motivation, feedback and coaching.


«Andreas is strongly result oriented and puts the required commitment and energy behind achieving his goals. He is pragmatic, smartly leverages the strengths of his team members and values and builds on ideas from others. Andreas' creativity, conceptual thinking, drive and passion make him a valuable contributor in any team.» (L.V)

«Andreas combines sound business savvy, creativity, concep-tual thinking and a pragmatic approach with strong soft skills. I truly appreciated his people management and leadership skills. Top qualities: Results oriented, creative and pragmatic.» (X.D.)

«Andreas is an accomplished leader who possesses excellent interpersonal, people management and commercial skills. His success in consistently achieving both personal and organizatio-nal goals is remarkable.» (S.McL.)