Among many other knowledge areas I love to work along the lines of the following major axes of interest, from Analysis over Strategy to Solution:
In daily life, being at work or in private, things are often not beneficial to our wellbeing. Taking care and immediate action is increasingly important for employee and employer, to remain successful and in balance.
You are looking for a new strategy? Your values and priorities changed over the years? You feel misunderstood, not being taken serious? You are about to burn out or get depressed?
As a certified Coach I support you to reinforce your strenghts and accompany you in developping your own solutions.
Further expand the company‘s playing fields is a recurrent need. This happens basically through innovations, competition analysis, and acquisition of new customer and optimization of sales to existing ones. Priority setting with customers, products and market segments is crucial.
The newly developped segments require continuous and tailor made trainings for your teams and collaborators, to remain agile and close to the market.
But most important are creativity, the willingness to strive for continuous improvement and to face ever new challenges.
Strategies are elaborated based on the company’s strengths and weaknesses as well as on the underlying market environment and is oriented mid to long term, and has to be reviewed regularly.
Market analyses, the choice of the adequate channels based on their capacity and dynamics, the evolution of different product categories, the customer understanding, shopper and consumer insights, the profitability and pricing needs to be closely monitored.
Interact more precisely and target our activities better to their needs, by deeper understanding our shopper’s behavior. This helps to convince that our products are the better choice. Observe and evaluate elements such as the path to purchase instore, the shopping mission, the optimal choice of visual stimuli, best product placement in the store or on the shelves, the pricing and promotional support decisions, the shape, color and material of packaging and many more.
These insights and continuous learnings inspire me to embed your needs in an optimized category vision and its best possible execution to finally increase your commercial results.